— What runs on your machine
Cookie policy.
This site uses two kinds of browser storage. We make it boring on purpose.
1 · Essential (always on)
pnc-consent— remembers whether you said yes or no to analytics, so we don't keep asking.pnc-persona— remembers which "Why PNC?" tab you picked (coeliac / baker / walker), so the page personalises on return.
Both live in localStorage. Lifespan: until you clear it. No information leaves your browser.
2 · Analytics (only if you say yes)
If you click Accept analytics on the cookie banner, we collect anonymous, aggregated usage data — page views, clicks on the pre-order CTA, persona selection — to learn what's working. No fingerprinting, no cross-site tracking, no Google Analytics, no Meta Pixel. We use a privacy-respecting analytics provider (Plausible or Fathom; we'll name it here when we pick).
If you click Essential only, no analytics scripts load. None.
Change your mind
Clear pnc-consent from your browser's site data and the banner reappears. You can also email privacy@pnc-bread.eu and we'll guide you.
The short version. Two essential entries in localStorage for your settings. Analytics only if you opt in. No third-party trackers, ever.